We apply our passion for innovation beyond competitive cycling.
SRAM makes componentry perfectly suited for the Urban commuter based on their specific needs, including intelligent state of the art systems with incredible reliability and ease of operation. We’ve applied our experiences from winning in racing to our Urban componentry.
SRAM develops urban systems to enable people to be mobile in day-to-day life. We have summarized our goal in two words: Smart Simplicity. Our products provide innovative answers to mobility in urban centers for simple and secure travel.
Just 20 minutes of cycling is enough to begin the release of endorphins, the "happy hormone." But SRAM's new VIA GT groupset with 2x10 shifting will keep you happy no matter how long you ride.